The same failure, six markets, six sets of consequences
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Last reviewed August 2026
Free to use, no permission required
The Missing Number Test
Four questions. Ask them of any wellness claim, any supplier, any specification. A claim that cannot answer all four is not evidence, and the inability to answer is itself the finding.
Most suppliers can answer one and three. Two and four are where the market falls apart. Run it yourself before you run it past us. If everything comes back clean, you did not need us.
We publish the test, because the industry needs it in the open. We do not publish the answers, because establishing them across every modality is the work, and it has to be paid for to stay current.
Six domains, read at the point the body meets them, not at the point the plant room reports them.
Four rungs, sold separately, each one the floor of the next.
Verdict. Does it work
Green, amber and red diligence on modalities, equipment and claims, with the buyer question set that produced the verdict. Licensed as intellectual property, with an annual retainer that keeps every verdict current as the evidence moves. You stop buying on a brochure.
Method. How it is used
Protocol design, dose and sequencing, individualisation by population, and the dashboard that shows whether it is landing. Licensed per facility archetype. Delivery stays with your team, and so does the relationship.
Environment. How the space is built to perform
The passive layer. Light, air and temperature, specified alongside the architect and contractor and signed off against a named standard. The layer that works on every occupant without asking anything of them.
Capability. How the team carries it
Education and certification through Future Wellness Academy, so a sophisticated question gets an evidence-grade answer from the person standing in front of the member or guest. Licensed per seat and into your learning platform.
Each rung stands on its own and can be bought on its own. In practice they compound, because a protocol without a verdict underneath it is a guess, and a specification without a trained team on top of it is a document.
Eight ways we are engaged, from a verdict to a named seat
Modality, product and claim assessment against a published question set, returned as a green, amber or red verdict with the reasoning attached and the duty split made explicit. For operators buying, investors backing, and manufacturers who want to know before someone else finds out.
Every claim a site, brand or programme makes, catalogued, graded and escalated where it carries clinical, regulatory or insurable consequence. Red items are raised verbally and immediately, not filed in a report.
A named scientific lead or head of science role inside your business, carrying real accountability for what is published, scored or claimed in your name. Sitting in the room where decisions are made rather than reviewing them afterwards.
Verdicts, specifications and positions kept current as the literature moves, with editorial sign-off retained on anything carrying our name. Evidence has a shelf life, and a two-year-old assessment defended as though it were new is a liability.
The passive layer written to a named standard alongside your architect, contractor and mechanical and electrical team, with commissioning, verification and re-measurement written into the handover rather than assumed.
Scoring frameworks, progression logic, dose and sequencing, individualisation by population, and the dashboards that show whether any of it is landing. Your team builds and delivers. We are accountable for what it says.
New wellness propositions taken from position to pilot to roll-out, with the supply chain assembled, the claim set defined, and the commercial ladder built in from the first slide.
Endorsed courses and licensed curriculum through Future Wellness Academy, authored mechanism first and assessed, deployable into your own learning platform or delivered through ours.
Most engagements begin with one of the first two and move up. We would rather be tested on a single decision already on the table than sold in on a retainer nobody has yet had a reason to want.
A standard that lives only in a document is not a standard
Future Wellness Academy is the education arm of the group. It exists because the other three rungs fail at exactly the same point, and it is not the point most people expect.
Diligence decides what belongs in a facility. Specification decides how the space performs. Neither of them survives contact with a member, guest or patient if the person standing in front of them cannot say why it works, and cannot adapt it when the individual does not match the population the protocol was built on.
It is protocol first, and a great deal of it is funded by the manufacturer of the equipment being taught. The practitioner learns a sequence rather than a mechanism, so they can run the session and cannot defend it, adjust it, or recognise when it is the wrong intervention entirely.
When a protocol does not get followed, the industry blames the client. We treat it as evidence that the design was wrong. That principle cannot be delivered by a specification document. It has to be held by a trained person with the judgement to change something.
Consultancy reaches the number of rooms one practice can be in. Certification reaches the industry. The Academy is how the doctrine becomes something the market can adopt rather than something we can only sell, and it is funded by seats rather than by suppliers, which keeps the independence firewall intact all the way down.
Courses are authored mechanism first, assessed rather than attended, and licensed per seat or into a partner's own platform. Delivery partners license the curriculum. They do not own it.
See the Academy programme
We take no margin on the equipment we assess
Most wellness advice in this market is written by someone with a supply relationship on the other side of it. That is why so little of it survives contact with a board, an insurer or a procurement team. Independence is the product, so it is written into the terms rather than promised in the room.
Twenty-five years in performance coaching and education, and one consistent finding: the market sells outcomes it cannot measure.
Phil Learney founded the practice to supply the four things a buyer needs to test a claim, and to keep supplying them after the handover photographs have been taken.
Read more about the practice
